Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
1188 topics found for
“deceptive design”
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Visual Depiction Effect
A phenomenon where people better understand and remember information when it is presented visually.
Convergent Thinking
A cognitive process where ideas are brought together to find a single, best solution to a problem.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface.
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.