Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
1188 topics found for
“deceptive design”
Status Quo Bias
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
Self Efficacy
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
Information Foraging
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.