Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
The study of mental processes such as perception, memory, reasoning, and problem-solving.
Methods and techniques used to overcome mental blocks that hinder creative thinking and problem-solving.
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
The Principle of Growth is an information architecture guideline that plans for the future expansion and evolution of a system.
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially.
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.