Wizard of Oz Testing
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
1188 topics found for
“deceptive design”
Law of Diminishing Returns
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
Survivorship Bias
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
Improvement Kata
A structured routine for continuous improvement based on a scientific approach to problem-solving and process optimization.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Longitudinal Study
A research method that involves repeated observations of the same variables over a period of time.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
SCAMPER+
An enhanced version of the SCAMPER technique that includes additional prompts to further stimulate creativity and innovation.