Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
1188 topics found for
“deceptive design”
Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Cruft
Redundant, outdated, or unnecessary code or design elements that accumulate over time in a system.
Swiss Cheese Model
A risk management model that illustrates how multiple layers of defense (like slices of Swiss cheese) can prevent failures, despite each layer having its own weaknesses.
Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
Enrichments
Features or elements added to enhance the functionality or user experience of a system.