Reciprocal Determinism
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
A navigation system that groups related links or content into clusters for easier access.