Normal Distribution
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
Qualitative data that provides insights into the context and human aspects behind quantitative data.