Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
186 topics found for
“decision analysis”
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Polynomial Regression
A form of regression analysis where the relationship between the independent variable and the dependent variable is modeled as an nth degree polynomial.
Three-Sigma Rule
A statistical rule stating that nearly all values in a normal distribution (99.7%) lie within three standard deviations (sigma) of the mean.
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.