Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
186 topics found for
“decision analysis”
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
Feature Audit
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.