Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
186 topics found for
“decision analysis”
Morphological Analysis
A problem-solving method that explores all possible solutions by examining the structure and relationships of different variables.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
5V’s of Big Data
Characteristics of big data defined as Volume, Velocity, Variety, Veracity, and Value.
Pattern Recognition
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology.
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.