Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
186 topics found for
“decision analysis”
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
Train/Test
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
Kano Model
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
IoT
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
PageRank
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.