Annual Recurring Revenue
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.