Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
A method used to create detailed narratives of potential future events to explore and understand possible outcomes and inform decision-making.
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals.
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.