Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
An approach to design that relies on data and analytics to inform decisions and measure success.
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
The process of estimating future sales based on historical data, trends, and market analysis.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
The implied cost of additional rework caused by choosing an easy or limited solution now instead of using a better approach that would take longer.
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
A cognitive process where ideas are brought together to find a single, best solution to a problem.