Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
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Subadditivity Effect
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
Dashboard Design
The process of creating an interface that displays key performance indicators and metrics in a visually accessible way.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
Mapping
The process of creating visual representations of data or information to enhance understanding and decision-making.
The User Is Drunk
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design.