Top-Down Product Strategy
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
A cognitive bias where people see patterns in random data.
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
A strategic approach where multiple potential solutions are tested to identify the most promising one.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
A cognitive process where ideas are brought together to find a single, best solution to a problem.