ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
570 topics found for
“decision clarity”
Promptframe
A structure or framework used to create effective prompts for AI systems, ensuring clarity and context.
Knolling
The process of arranging related objects in parallel or at 90-degree angles for visual organization and efficiency.
Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Illusory Correlation
The perception of a relationship between two variables when no such relationship exists.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Executive Function
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
Value vs. Complexity
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.