Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
570 topics found for
“decision clarity”
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
Forecasting
The process of making predictions about future trends based on current and historical data.
Instrumental Value
The worth of something based on its ability to help achieve a desired end or goal.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.