Law of Diminishing Returns
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
The core principles and beliefs that guide a brand's actions and decisions.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
Garbage In-Garbage Out (GIGO) is a principle stating that the quality of output is determined by the quality of the input, especially in computing and data processing.
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.