Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
The practicality of implementing a solution based on technical constraints and capabilities.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
A statistical phenomenon where a large number of hypotheses are tested, increasing the chance of a rare event being observed.
A research method that involves repeated observations of the same variables over a period of time.
A tool used to organize ideas and data into groups based on their natural relationships.