Berkson’s Paradox
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
Enterprise Architecture (EA) is a strategic framework used to align an organization's business strategy with its IT infrastructure.
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
Product Requirements is a document that outlines the essential features, functionalities, and constraints of a product.
A comprehensive list of all content within a system, used to manage and optimize content.
The tendency to give more weight to negative experiences or information than positive ones.
A cross-functional team that is given the autonomy, resources, and authority to make decisions and take ownership of the product's success, focusing on solving user problems and achieving business outcomes.