Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
893 topics found for
“decision clarity”
Ontology vs. Taxonomy
Ontology is a comprehensive model that includes entities, their attributes, and the complex relationships between them, while taxonomy is a hierarchical classification system that organizes entities into parent-child relationships.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Design Theory
The study of the principles and practices that inform and guide the design process.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
Design Strategy
An approach to design that aligns design activities with strategic business goals, ensuring that design contributes to overall organizational success.