Functionalism
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations.
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“decision clarity”
Product Tree
A visual tool used to map out the components and features of a product, showing how they relate to each other and to the overall product vision.
DEEP Backlog
Detailed, Estimated, Emergent, and Prioritized (DEEP) is an agile project management framework for a well-maintained product backlog.
IoT
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data.
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
RFx
A collective term for Request for Information (RFI), Request for Proposal (RFP), and Request for Quotation (RFQ) processes used in procurement.