First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
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Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
PageRank
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Action Priority Matrix
A tool used to prioritize tasks based on their impact and effort, helping to focus on high-value activities.
Confirming Subscription
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
PAC
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.