A/A Testing
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
570 topics found for
“decision clarity”
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
Feature Audit
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Hallway Testing
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.