External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
The study of the principles and practices that inform and guide the design process.
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.