Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
180 topics found for
“decision influence”
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Hindsight Bias
A cognitive bias where people perceive past events as having been more predictable than they actually were.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Overconfidence Effect
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy.