Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
145 topics found for
“decision optimization”
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.
Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Convergent Thinking
A cognitive process where ideas are brought together to find a single, best solution to a problem.
RICE Scoring Model
A prioritization framework used in product management to evaluate features based on Reach, Impact, Confidence, and Effort.
Game Theory
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.