Illusion of Control
The tendency for people to overestimate their ability to control events.
The tendency for people to overestimate their ability to control events.
The worth of something based on its ability to help achieve a desired end or goal.
The core principles and beliefs that guide a brand's actions and decisions.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.