Culture, Automation, Lean, Measurement, and Sharing (CALMS) is a framework for guiding the implementation of DevOps practices. Important for fostering a DevOps culture and improving collaboration, efficiency, and continuous improvement in product design teams.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements. Essential for iterating quickly and efficiently to create products that better meet user needs and market demands.
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions. Essential for providing a unified brand strategy and leveraging brand equity across multiple products.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses. Essential for evaluating the efficiency and effectiveness of marketing strategies.
AI as a Service (AIaaS) is a service model where AI tools and algorithms are provided over the internet by a third-party provider. Essential for making advanced AI capabilities accessible to businesses.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising. Essential for assessing the effectiveness and profitability of marketing campaigns.
Artificial Superintelligence (ASI) is a hypothetical AI that surpasses human intelligence and capability in all areas. Important for understanding the potential future impacts and ethical considerations of AI development.
The set of human characteristics associated with a brand, which shape how consumers perceive it. Important for creating a relatable and engaging brand identity.
Actions, messages, or visuals that do not align with the established brand identity and values. Important for identifying and correcting deviations from brand standards.
A strategic planning tool that outlines the future direction of a project or product using Kanban principles, emphasizing continuous delivery and improvement. Important for aligning team efforts and maintaining focus on long-term goals.
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic. Essential for creating content that directly addresses user needs and improves website visibility.
A product or service produced by one company that other companies rebrand to make it appear as if they had made it. Crucial for understanding business strategies that allow for customization and brand differentiation.
Adaptive Software Development (ASD) is a software development methodology that focuses on continuous adaptation to changing requirements and environments. Essential for managing changing requirements and ensuring agile project delivery.
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke). Valuable for fostering versatility and collaboration within teams, enhancing problem-solving and innovation.
A Lean methodology concept identifying seven types of waste in processes to improve efficiency. Valuable for product managers and engineers to optimize processes and eliminate inefficiencies.
A visual tool in agile project management that displays tasks to be done, in progress, and completed, often using columns and cards. Crucial for visualizing workflow and managing tasks efficiently.
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy. Important for developing strategies that can open up new markets and create significant competitive advantages.
A parameter that controls the randomness of AI-generated text, affecting creativity and coherence. Important for fine-tuning the behavior and output of AI models.
Reinforcement Learning from Human Feedback (RLHF) is a machine learning technique that uses human input to guide the training of AI models. Essential for improving the alignment and performance of AI systems in real-world applications.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales. Important for leveraging social media to enhance sales strategies.
Activities that give the appearance of innovation but do not produce tangible results. Important for recognizing and avoiding ineffective innovation efforts.
A visual workflow management method used to visualize work, limit work-in-progress, and maximize efficiency. Crucial for improving workflow and productivity in various processes.
Numeronym for the word "Virtualization" (V + 12 letters + N), creating virtual versions of physical resources, such as servers, storage devices, or networks, to improve efficiency and scalability. Crucial for optimizing resource use and improving scalability.
A testing method where the internal structure of the system is not known to the tester, focusing solely on input and output. Essential for validating the functionality of digital products from an end-user perspective.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem. Useful for designers and product managers to uncover underlying issues and improve processes and solutions.
A type of bar chart that represents a project schedule, showing the start and finish dates of elements within the project. Important for planning and visualizing project timelines and dependencies.
An approach that applies Agile principles to IT operations, emphasizing iterative development, collaboration, and continuous improvement. Essential for enhancing flexibility, responsiveness, and collaboration in product design and development processes.
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement. Essential for diagnosing and enhancing a website's SEO performance.
The belief that abilities and intelligence can be developed through dedication and hard work. Important for fostering a culture of continuous learning and improvement.
A methodology that promotes iterative development, collaboration, and flexibility to adapt to changing requirements. Crucial for product managers and development teams to deliver high-quality products efficiently.
The process of evaluating and categorizing potential customers based on their likelihood to purchase. Essential for prioritizing sales efforts and improving conversion rates.
A principle that states tasks always take longer than expected, even when considering Hofstadter's Law itself. Important for setting realistic project timelines and managing expectations in digital product development.
A set of rules and standards that define how a brand should be represented across all media and platforms. Crucial for ensuring brand consistency and maintaining brand integrity.
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick. Crucial for understanding and planning for rapid expansion phases in digital product lifecycle and business strategy.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles. Crucial for assessing the competitive landscape and the feasibility of entering a new market.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers. Crucial for creating a competitive advantage and capturing market share.
ARIA attributes that define additional characteristics of elements, such as roles and relationships. Important for enhancing the accessibility and usability of web applications.
The difference between a brand's desired perception and the actual perception held by consumers. Important for identifying areas of improvement and aligning brand strategy with consumer expectations.
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically. Important for improving the accessibility of live or frequently updated content.
A testing method that examines the code, documentation, and requirements without executing the program. Important for identifying defects early in the development lifecycle, improving the quality and reducing the cost of digital products.
The speed at which leads move through the sales funnel. Crucial for understanding and optimizing the sales process.
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website. Crucial for product managers and marketers to expand reach and drive sales through partnerships.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand. Essential for building strong customer relationships and fostering brand loyalty.
The process by which consumers become aware of and learn about a brand. Important for establishing initial brand awareness and attracting potential customers.
Node Package Manager (NPM) is a package manager for JavaScript, enabling developers to share and reuse code modules in their projects. Crucial for managing dependencies and streamlining development workflows in JavaScript applications.
A short, daily meeting (separate from Standup) for the development team to sync on progress and plan for the day, part of the Scrum agile framework. Crucial for maintaining team alignment and momentum in agile projects.
A productivity technique where individuals list their six most important tasks for the next day and tackle them in order of priority. Important for enhancing focus and productivity by prioritizing tasks effectively.
A Program Evaluation and Review Technique (PERT) chart is a project management tool used to schedule, organize, and coordinate tasks within a project, representing the project timeline and dependencies graphically. Essential for planning and managing complex projects efficiently.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications. Essential for maintaining brand consistency and authenticity.
A focus on the results or benefits of a project rather than the activities or deliverables produced. Crucial for ensuring that efforts are aligned with achieving meaningful results.
The systematic process of capturing, evaluating, and implementing ideas to drive innovation, reflecting a collective commitment to continuous improvement and product excellence. Essential for harnessing team creativity and maintaining the entrepreneurial spirit that characterizes successful product development.
The process of bringing a product from development to market, ensuring it meets quality standards and customer needs. Crucial for the successful launch and adoption of a product.
World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web. Essential for creating and maintaining protocols and guidelines that enable the Web to function and evolve.
A collective term for Request for Information (RFI), Request for Proposal (RFP), and Request for Quotation (RFQ) processes used in procurement. Crucial for managing vendor selection and procurement processes in digital product development.
A Japanese word meaning excessive strain on people or processes. Crucial for preventing burnout and maintaining sustainable work practices.
The process of managing multiple related projects in a coordinated way to achieve strategic business objectives. Crucial for ensuring alignment and efficiency across multiple projects to achieve broader goals.
Ontology is a comprehensive model that includes entities, their attributes, and the complex relationships between them, while taxonomy is a hierarchical classification system that organizes entities into parent-child relationships. Essential for understanding the depth and scope of data organization, helping to choose the appropriate structure for information management and retrieval.
Numeronym for the word "Documentation" (D + 11 letters + N), creating detailed records and instructions to support the development, use, and maintenance of systems or products. Crucial for ensuring users and developers understand and properly use the system or product.
A prioritized list of ideas and potential features for future product development, embodying a collective vision for innovation and improvement. Essential for managing creative input and maintaining an innovation pipeline that aligns with the team's entrepreneurial spirit and shared commitment to product excellence.
The fundamental guidelines and practices that underpin effective change management, ensuring successful implementation of changes. Important for providing a structured approach to change management initiatives.