Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
299 topics found for
“decision-making in design”
Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.
Normal Distribution
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
Wizard of Oz Testing
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Viability Risk
The risk that the product will not be financially or strategically sustainable for the business, potentially leading to a lack of support or profitability.