Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
The way information is presented to users, which can significantly influence their decisions and perceptions.
The ability to understand and deal with various business situations, making sound decisions to ensure successful outcomes.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
The study of how individuals make choices among alternatives and the principles that guide these choices.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
The error of making decisions based solely on quantitative observations and ignoring all other factors.