Moral Luck
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
299 topics found for
“decision-making in design”
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Less Is Better Effect
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Regressive Bias
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.