Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
The tendency to overestimate the duration or intensity of the emotional impact of future events.
The tendency for people to overestimate their ability to control events.
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.