Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
235 topics found for
“decision-making process”
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Conjunction Fallacy
A logical fallacy where people assume that specific conditions are more probable than a single general one.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Subadditivity Effect
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.