Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
235 topics found for
“decision-making process”
ICE Scoring Model
Impact, Confidence, and Ease of implementation (ICE) is a prioritization framework used in product management to evaluate features.
Machine Learning
A type of artificial intelligence that enables systems to learn from data and improve over time without being explicitly programmed.
BI
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.