External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.