Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
148 topics found for
“decision-making psychology”
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Less Is Better Effect
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.