Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Characteristics of big data defined as Volume, Velocity, Variety, Veracity, and Value.
The core principles and beliefs that guide a brand's actions and decisions.
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes.
The process of estimating future sales based on historical data, trends, and market analysis.
A professional who designs, builds, and maintains systems for processing large-scale data sets.