Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
224 topics found for
“decision-making strategy”
Less Is Better Effect
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
Planning Fallacy
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Similar To Me Bias
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.