Forecasting
The process of making predictions about future trends based on current and historical data.
The process of making predictions about future trends based on current and historical data.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
A psychological principle where people are more likely to be influenced by those they like.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.