Confidence Interval
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
224 topics found for
“decision-making strategy”
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Performance Metrics
Measurements used to evaluate the success of an organization, employee, or process in meeting goals.
Ostrich Effect
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.
Anecdotal Fallacy
A logical fallacy where anecdotal evidence is used to make a broad generalization.