Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
The ability to understand and deal with various business situations, making sound decisions to ensure successful outcomes.
Data points that represent an individual's, team's, or company's performance in the sales process.
Impact, Confidence, and Ease of implementation (ICE) is a prioritization framework used in product management to evaluate features.
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.