Behavioral Insights Team
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
89 topics found for
“deep understanding”
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
LLM
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
Intertemporal Choice
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.