Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
13 topics found for
“depth of processing”
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.