Anticipatory Design
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.