Vertical Rhythm
The consistent spacing of text and elements in a design to create a harmonious and readable layout.
The consistent spacing of text and elements in a design to create a harmonious and readable layout.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
A design technique that overrides the default scrolling behavior, often to create a more controlled or immersive experience.
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will.
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.