Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Reinforcement Learning from Human Feedback (RLHF) is a machine learning technique that uses human input to guide the training of AI models.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Product Requirements is a document that outlines the essential features, functionalities, and constraints of a product.
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
A Service Level Agreement (SLA) is a formal contract between a service provider and a customer that defines the level of service expected.
The area within a market where unmet needs or problems present potential for new products or services.
Program Increment (PI) Planning is a cadence-based event that serves as the heartbeat of the Agile Release Train, aligning teams on goals and priorities for the next increment.
Must have, Should have, Could have, and Won't have (MoSCoW) is a method used to prioritize features or tasks.