Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
1193 topics found for
“design biases”
Sprint Goal
A concise statement of what the team aims to achieve during a sprint, providing direction and a shared understanding of the sprint's purpose.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
IBP
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
Tribe Model Management
A management framework that organizes employees into small, cross-functional teams (tribes) to enhance agility, collaboration, and innovation.
Sprint Demo
A meeting at the end of a sprint where the development team presents their completed work to stakeholders.
Scrum
An agile framework for managing work with an emphasis on software development, characterized by sprints and iterative progress.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.