Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
1193 topics found for
“design biases”
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Illusion of Completeness
A cognitive bias where users believe they have explored all available content, even when more is present.
Component Library
A collection of reusable UI components that can be used to build applications.
Principle of Contrast
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
Similarity
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.